Midori is a wellness brand from India, designed for those who see self-care as more than just a routine—it's a way of life. It all began with a friendship and a cup of matcha. When our founder, Rupam Mishra met her best friend, Linh—who is Japanese—she was introduced to the world of matcha, not just as a drink but as a ritual deeply rooted in mindfulness and wellness. This introduction sparked a lifelong passion.

We were tired of coffee crashes and jittery energy. We wanted something that fueled our focus but didn’t drain us. That’s when we stumbled upon matcha—an ancient Japanese tea known for its clean energy and calming effects. But our first experience? Bitter, clumpy, and underwhelming.

Curious, we dug deeper. We discovered that true matcha—ceremonial-grade, stone-ground, and shade-grown—is worlds apart from what most people are served. We began sourcing from small farms in Japan, learning the tradition, and experimenting with recipes that honored matcha’s roots while fitting into modern lives.

Today, we’re here to help you pause, reset, and fuel your day—one cup at a time.