Midori didn’t begin as a business idea — it began as a personal shift.When I moved from India to London as a student, I found myself learning about wellness in the most unexpected place: Holland & Barrett. Between studies and side gigs, that store became my quiet classroom. I watched people choose clean ingredients, adaptogens, and mindful energy sources as naturally as their groceries. Wellness wasn’t dramatic — it was simply part of daily life.

During that time, matcha became my own grounding ritual. It gave me calm, steady energy without the jitters or crash that came with coffee — something balanced in a world that moved fast.

When I returned to India, the contrast stood out immediately. We had energy drinks and health drinks, but nothing in the middle — nothing that offered clean, calm energy for people trying to live healthier without giving up caffeine. That gap stayed with me.

That’s when the idea for Midori truly formed: What if matcha could become a daily ritual in India, not a trend or luxury, but a simple choice that supports your lifestyle?

Midori isn’t just a drink.It’s a calm, clean energy ritual — created to help you feel good, every day.